Tuesday, March 15, 2011

My personal study: Women in soft porn menswear

This is a study, by me, of soft pornographic clothing by brands commonly found in retailers throughout Australia. All brands are stocked in stores in Australian shopping centres. The brands I selected include Two In The Shirt (T.I.T.S.), Unit, Hustler, Nena and Pasadena, Jetpilot, Og Abel, Roger David and 187. They are sold in City Beach Australia, Waves, Liquid Surf and Roger David, to name a few. This study was based on 50-60 shirts.

Note: This is a "study" I did myself, on shirts that were specifically chosen because of their soft porn images. They ranged from shirts featuring girls in bikinis to...well, worse. I wanted to explore the common themes or depictions of women on this disgusting yet tragically fashionable trend.

Also, I did not include pictures this time, so don't be afraid!

Each time I found a shirt that met one of the following criteria, I made a tally of it. I have listed the most common results first, going down to the less common.

DEPICTIONS OF WOMEN.

Decoration 30

Porn Stars 20

Punching Bags 5

Gold diggers 4

Angels 3

Bitches 2

These depictions were based on both slogans and images. By the term 'Decoration' I mean that the women had no real function other than being a near naked prop. For example, there were several shirts that featured women and cars. One of these involved a semi naked woman fixing a car, and another washing a car, but six of them were of a woman either sitting on or standing in front of the car- not doing anything but being there displaying their bodies.

FREQUENTLY USED PROPS.

Cars- Fixing 1, Washing 1, Decorative use 6

Alcohol, drinking 6 (limited to Wifey shirts)

Weapon (usually a gun, in one case a knife) 5

Bike (for riding or sitting on) 5

House duties 3

Bananas, eating 2

From this you may deduce that the activities women were shown to participate in were posing near cars or bikes, drinking, using guns, vacuuming and seductively eating bananas. I don't know about you girls, but I can't seem to stop myself posing near cars and eating bananas...

POSES/ IMAGES

"General" sexual references 13 (semi naked women, references to sex)

Sexual activity (lesbian activity, touching) 5

Sexual poses 5

Legs spread 4

Putting things in mouth 4

S&M 1

Violence 1

It is important to note that when I refer to "General sexual references" I only included shirts that were of a very sexual nature. Obviously, all the shirts I reviewed I considered to be of a sexual nature, but I did not include clothing with pictures of simply girls in bikinis- it had to be further down that road. Therefore, "Sexual poses" refers to overt sexual poses, not just pouting girls in bikinis.

USE OF MOUTH

Mouth covered 6 (including one instance of entire head being covered)

Putting something in mouth 4

Additional references to silence 3 (gags, shhh sign, bandannas, word silent, silence included in slogan)

It seems to be a theme in many of these soft porn shirts that women's mouths are actually covered, by bandannas, gags and other objects. The obvious interpretation to me, is that women and girls are being silenced. I find that a very disturbing notion, that through the medium of t-shirts, half of the population could be so marginalized.


BODY PARTS

Focus on one specific body part 5 (Mainly backside and breasts)

Eyes covered 1

I think that having the model's eyes covered, as well as many more images showing only the model's torso or hot body parts, leaving her head off the image, makes her just a body or an object, and makes it easier not to view her as a person.

RACE

Black women 2

Black women exposing backside 2

Black women featured not exposing their backside 0

Basically what I have seen here is that ONLY white caucasian women, who are also thin, beautiful and sexualised appear anywhere in these pictures, except for a few rare instances. These are, 1) T.I.T.S. brand Latina Wifey shirt, with a barely clothed Latin women, with her legs open, eating a banana in an alluring way, for lack of a better word. 2) and 3) are both black women, who are wearing g-strings, as the focus of the picture in both case is their backsides.

This means that there is no representation of black women anywhere, except when they expose their backsides. That is the only time black women are used.

After noting all of the above, I couldn't help feeling a little more concerned about the messages they send about women and the roles that they have, or that are expected of them. Whether ironing, playing cards or standing in front of a car, women are expected to be beautiful and resemble porn stars- but also remember their most important purpose is posing and eating sexy foods in a sexy way.


2 comments:

  1. Interesting. I'd like to see this research put into more detailed context. What percentage of T-shirts stocked in the above stores depict the images you've listed? And what percentage of T-shirts purchased?

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  2. Yeah, this was something I banged out in an afternoon, so it could do with some more careful detail. I'd say for most of the stores it would be quite a small percentage, Roger David for example only had two shirts I considered. City Beach would be the largest percentage, I would estimate that of the mens clothes, this kind of clothing would take up 20-25%. Yes this is a large amount, but based on my closest City Beach, the whole front section is made up of this clothing, and a reasonable portion in the back. I suppose they must sell reasonably well to make up such a significant amount of space.

    I think some more interesting stats are about the actual clothing brands themselves- like I said, Roger David had only two shirts I considered, so a very small percentage of those shirts were deemed offensive, but all the TITS brand clothing was offensive, so a hundred per cent there.

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